Now I'm not a girl so maybe I have no business writing this post...but I really don't care because I like to give my opinion. This video is actually a new advertising agency that focuses on advertising to girls. They claim that all the ads out there targeting females now just "get the flip", which means girls don't like the ad and flip to the next page. They claim that if you hire their agency they will create ads for you that girls will really look at and focus on.
Do I believe them? No, I don't. Sure they go through some magazines and show ads that they don't like and have girls saying they don't like it either, but what I find funny is that they don't show ANY ads that actually prove what they can do. She spends over 6 minutes rambling on about how bad all the ads are, but not once do they show an ad they made that actually works. Surely they could have shown even ONE ad that proves they know what they are talking about.
So what do you think? Does girl advertising work or are these girls actually telling the truth? Oh, and 3iying girls, if you send me some of your ads you created that actually "work", I'll gladly post them on my site for you.
Monday, October 1, 2007
Does Girl Advertising Work?
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1 comment:
I just find it interesting that they sure know a lot about those ads that "got the flip." They describe them in detail. If I flipped an add like they claim they have, I couldn't tell you much about it except that it didn't catch my eye.
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